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1. The Gemara discusses how to atone for more serious sins.
2. The complete atonement for Chilul ha'Shem (desecrating the name of G-d) is attained only with death.
3. The Gemara gives additional examples of Chilul ha'Shem.
4. Abaye says that a person who leads an exemplary life of serving Hashem fulfills the verse, "And you shall love Hashem."
5. The Gemara extols the virtues of repentance.
A BIT MORE
1. If one transgresses a basic negative prohibition, repentance protects him from punishment until Yom Kippur, which then atones completely for the sin. If he transgresses a prohibition which is punishable by death or Kares, repentance and Yom Kippur protect him from punishment until suffering cleanses him of his sin entirely.
2. Rav says that an example of Chilul ha'Shem would be if he, Rav himself, would take meat from a butcher on credit and not pay right away. This would cause people to say, "See, Rav also steals," and they would become permissive with other people's money.
3. For example, if people are embarrassed that their friend committed a heinous sin, that sin is a Chilul ha'Shem.
4. This is because the verse also means that one will cause others to love Hashem, as they will say that this learned person is the epitome of a beloved person, an honest person, and his fathers and teachers should be praised. When people see beloved servants of Hashem, it causes them to love Hashem.
5. The Gemara says that repentance reaches the Heavenly throne, hastens the redemption, and lengthens a person's life.
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